“MICE” also known as the Meetings Industry stands for: Meetings, Incentives, Conferences and Exhibitions. Sometimes the “C” and “E” can refer to Conventions and Events.
Meeting – general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency: can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, committee meetings, etc.
Incentive – meeting event as part of a programme which is offered to its participants to reward a previous performance.
Conference – participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character – features which tend to facilitate the exchange of information. The term “conference” carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.
Exhibition – Events at which products and services are displayed.